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P: 02 9524 6644
Measuring and benchmarking your customers satisfaction. Industry Pulse research has developed a unique methodology to gain accurate understandings of individual supplier satisfaction within the Australian pharmacy channel. This unique quarterly measurement enables suppliers to accurately benchmark their individual field team performance nationally. Research results provide clear insights that assist correct targeting concerns, improve stakeholder satisfaction levels and maximize future sales opportunities. Industry Pulse completed the first Stakeholder Satisfaction Survey in May 2009. In order to reach a wider range of your customers and stakeholders Industry Pulse conducts a two stage survey. Firstly, a paper based questionnaire is used to obtain quantitative and qualitative data from respondents. This was complimented by in-depth telephone interviews to obtain a greater understanding of the issues regarding supplier service to pharmacies. Satisfaction results for suppliers have been utilized to improve service from their field teams in an extremely positive way. Creating a healthy competitive environment between the individual state teams that encourages the sharing of successful initiatives and strong internal learning’s. The Industry Pulse research is highly regarded as an effective research organisation with an excellent knowledge and understanding of current and developing issues within pharmacy industry. Great New Website launching soon... |